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Facebook and the Travel Industry

Social media used by travellers is growing far faster than the travel industry itself. Travellers referred to a hotel or tourism booking site by Facebook are more likely to book travel than those who are referred via search engines like Google. (PhocusWright travel research 2010)

Advertising your travel offers on Facebook is a cost effective efficient way to boost your visibility with your target audience. The Travel Industry has one of the highest click through rates (CTR) and one of the lowest costs per click. The opportunity for accessing the unique
market segments that suit your business is high on Facebook because businesses can tailor their advertising to people with interests, activity preferences, demographics and regional locations that match those of your ideal guests.

Speak to a well-established firm that specializes in social media to help you develop your Facebook strategy.